A distinctive author website for Bournemouth-based writer Sara Pascoe, originally developed around a fresh 1950s-inspired visual concept and an easy-to-use CMS.
Work / Sara Pascoe
Sara Pascoe
Project Overview
Project Outcomes
128%
Increase in organic traffic in the first six months
76%
Increase in enquiry form submissions
5.0
Average rating across Google reviews
The Challenge
An author site needs personality but must remain flexible as new books and areas of work are added.
- Multiple publications.
- Creative brand identity.
- Ongoing updates.
- Different audiences including readers and schools.
The Approach
I developed a strong visual concept around Sara’s voice and supported it with a straightforward CMS.
- Bespoke visual design.
- Content-managed pages.
- Social integration in the original build.
- Promotional/business-card work.
The Showcase
The site feels recognisably Sara rather than like an interchangeable author template.
The Result
A distinctive digital identity that has been capable of evolving alongside Sara’s work.
- Memorable presentation.
- Positive audience response.
- Flexible long-term platform.
What The Client Said
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