A content-rich website for a small bilingual nursery in Hove, giving parents detailed information about childcare, curriculum, rooms, funding, activities and the unique benefits of learning through both Spanish and English.
Work / La Casita Nursery
La Casita Nursery
Project Overview
Project Outcomes
128%
Increase in organic traffic in the first six months
76%
Increase in enquiry form submissions
5.0
Average rating across Google reviews
The Challenge
Nursery websites serve both prospective parents making an emotional decision and existing families looking for practical information.
- Large volume of information.
- Multiple age groups.
- Funding/fees.
- Recruitment.
- Need for warmth and trust.
The Approach
I structured the content around the questions different parent groups are most likely to ask.
- Clear sectioning.
- Rich photography.
- Practical information.
- Values and educational philosophy.
The Showcase
Warm imagery of the nursery environment gives parents a genuine feel for the setting before visiting.
The Result
A useful parent resource that communicates both the practical offer and La Casita’s unusually strong community and bilingual identity.
- Clearer parent journey.
- Stronger differentiation.
- Long-lived content platform.
What The Client Said
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— Client name
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